You don’t have to be fashion-forward to recognise the Louis Vuitton logo. One aspiring designer and rapper, Magnus Juliano, has taken the signature design of the brand and turned it into braid accessories.
The 27-year-old graphic
designer from Columbus, Ohio has used 3D printing to create the colourful look.
And it’s about honouring
African American roots.
The technicolour designs created by Magnus took a lot of time and effort as he spent six months 3D printing each design and putting it together.
The idea was birthed from multiple inspirations The first being access. Dapper Dan a black streetwear designer used the likeness of huge fashion houses in the 80s and created hip-hop couture pieces that were in my opinion revolutionary. Fast forward to now Louis Vuitton has hired Virgil Abloh another black streetwear designer for a prominent position.
‘It just feels good knowing that these dreams are possible now! The second inspiration came from my African culture.’
Magnus used a 3D-printing company co-founded by his former university professor to create the ornaments. He also enlisted the help of a hairstylist to do do the braiding and fastening work. He tagged Louis Vuitton in the post to direct their attention to his work, which won over a lot of fans.
Many called the work ‘dope’ while one wrote: ‘You definitely deserve that internship.’ Others left him positive words of encouragement, saying: ‘Virgil would be a fool not to get in touch with you.’
We’re excited to see whether the look catches on.